About dojofood

Built by operators, with operators.

dojofood is a Delaware C.Corp founded by Murat Gurhan. The product runs in real restaurants in Istanbul today and is built for operators across Europe.

How we got here

One problem at a time.

We started in Istanbul as a QR menu tool. One product, one job — get the menu off the laminated card and onto the phone.

Then operators kept asking the same thing in different rooms: the row of tablets has to go. Yemeksepeti on one. Trendyol on another. Getir on a third. Migros on a fourth. Different menus, different prices, none of them talking. So we built the next piece, and the next, until the tablet wall was gone.

Today dojofood is the full hospitality operating system that grew out of that. Same operators. Same kitchens. Same Friday nights. Different name, because the product outgrew the old one.

How we think about the product

Five things we won't compromise on.

Operator-respect.

Every feature was argued for by someone running a Friday night. If it doesn't help on a Friday night, it doesn't ship.

No lock-in.

Month-to-month billing. Switch your payment processor without switching dojofood. Leave whenever you want — your data goes with you.

Honest pricing.

What you see is what you pay. No setup fee. No per-module surprise. No "the rep promised."

Channels as equals.

Dine-in is not the "real" channel and marketplaces are not the "side hustle." One catalog, one ticket queue, every order treated the same.

Simple beats clever.

A POS that fires a ticket without drama is worth more than a dashboard nobody reads. We optimise for the boring moments — that's where operations live.
The map

Istanbul today. Amsterdam next. Then Germany, then the Nordics.

The product was built in Turkey, where the marketplace stack is the heaviest in Europe — four major players on the same counter, each demanding its own tablet. If it works for an Istanbul operator on a Saturday night, it works almost anywhere.

Legally, we're a Delaware C.Corp — the entity is in the United States so European partners, processors, and investors can transact on familiar terms. Operationally, we live where our operators do: Istanbul now, Amsterdam being onboarded, Berlin and the Nordics on the map for the next twelve months.

HQ (legal)
Delaware, United States.
Engineering & support today
Istanbul, Türkiye.
Live operators today
Türkiye. Onboarding: Netherlands.
Who's behind it

Small, deliberate, and growing on purpose.

We're a small team and we'd rather stay that way until it stops being an advantage. Every person here either ran a restaurant or built for one. We're not hiring for the sake of headcount — we hire when an operator pain point can't be answered by the people already in the room.

Founder

Murat Gurhan

Built the first version of the product after watching one too many Friday-night ticket misses on a tablet wall. Spends most of the week with operators, not on a stage.

Engineering lead

[PLACEHOLDER — Murat to populate]

Operations / onboarding lead

[PLACEHOLDER — Murat to populate]

Support lead

[PLACEHOLDER — Murat to populate]

Design / product

[PLACEHOLDER — Murat to populate]

We're hiring →

Co-builders

Real places we owe the product to.

A lot of what dojofood does exists because an operator made a case for it in a kitchen, a meeting, or a 9pm text. Some of them are happy to be named. Some aren't. The ones who said yes are here.

Istanbul multi-branch

[Operator photo + 1-line credit — on unified order management]

Antalya cafe

[Operator photo + 1-line credit — on the QR menu]

Amsterdam takeaway

[Operator photo + 1-line credit — on go-live speed]
When it breaks

A named human, your language, under 2 hours.

Every operator we've ever interviewed has the same horror story about post-sale support somewhere else. We don't want to be that story. When it breaks, you reach a person who knows your setup — not a chatbot, not a ticket queue, not a "we'll get back to you within 5 business days."

Response
Working-hours response under 2 hours.
Languages today
English, Turkish, Dutch.
Emergency line
7pm Friday emergency line — named on-call human, not a switchboard.
20 minutes with our team

If you've read this far, we should probably talk.

Bring your current stack, your marketplace list, your volume. We'll show you what dojofood replaces, what it leaves alone, and what it costs.