The "we keep copying the menu" moment.
Branch one's menu lives in a POS. Branch two opens. Now you have two menus, two pricing trees, two marketplace catalogs. Change a coffee price, you change it four times. Something gets missed. The Friday-night manager finds out from a customer.
What breaks: the menu, the pricing, the marketplace catalog sync, the staff handoff between branches.
What dojofood does: one catalog, both branches read from it. Change a price once — live everywhere in 60 seconds. Per-branch overrides only where you need them (location-specific items, location-specific pricing). The default is "same."